19/01/2006
           
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Certificate EuroRSCG / St Maur's
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Communication writer                                                                                                           Saint-Maur (France)

Saint-Maur Town-hall's communication office

June 2004


Actions
    • Objectives : Balance sheet of the Mayor team for the 4 past years (mid-mandate) through articles making a synthesis of political choices and actions.
    • Context : The articles were written by the manager and one of his assistants.

Contributions 
  • What I did : I collected information about selected issues then set a list of questions about the news, missing information, political choices, etc... used through the interviews I held to the political representatives and/or the administration managers.
    Then I wrote out from that, articles or synthesis, for the assistant manager.

  • Problems I faced : The availability of the political representatives and their administration manager. The over-prudence of the administration manager when they had to talk for their political representative. The lack of information of some of the political reprensentatives about the actions and their incessant political talk.

Results  
  • Advantages : Part of my work had been used in the final version of the magazine

  • Skills used : Analysis, synthesis, patience

  • What I learnt : Understanding of public organisations, understanding of the political/public communication's stakes

 
   

Assistant publicist                                                                                                                Suresnes (France)

Euro - RSCG Corporate & Omnium - Microsoft France Account

June - July 2003

 
   

Euro - RSCG C&O                                    

Specialised agency in public relations audit & management, from the Euro - RSCG worldwide network.

 

 
Tasks  
  • Reviewing speaking opportunities in media & IT exhibitions

  • Contacting the assitant editors to get editorial agendas and details of spotted journalists

  • Negotiating with sales executives the presence of Microsoft in thematic lectures and events, and the registration deadlines

  • Economic intelligence about IT security and monthly synthesis

  • Statistics for the monthly activity report

  • Updating press books

 
What I learned about media relations  
  • Build a corpus of sources to get the right information as fast as possible

  • Read & spot faster the right information within a document

  • Find the right person for the right communication : this is essential to reach its target & to get a credibility toward public

  • Use online press book's services

Skills developped  
  • Negotiation

  • Persuasion

  • Perseverance

  • Interest for new technologies

  • Analysis / synthesis

 

 

Learning experiences
     

Student's association

 

Participation in the French Press Institute student's association (University of Paris II Assas)

 

Writing of articles for the student's magazine ; promotion of the association, the distribution of leaflets & the partnership with other student's organisations within the University ; co-organisation of a student's party with two other schools, etc.

  

    

 

Article about about social movements against advertisement published in the student magazine, Aparté